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33 Ideas to Recruit the Employees You Want
- Anticipate staffing needs.
- Investigate the employment of older workers in your organization. Call
AARP for more information.
- Workers with disabilities may be a target- market segment that will help
meet your staffing needs.
- Target disadvantaged youth as a market segment to meet recruiting needs.
- Exiting military are looking for career opportunities in the civilian
- Prison release programs have job candidates who are looking for a second
- Work with government funded employment and training programs that will
assist you in the recruitment process.
- Look carefully at internal issues before employing non-traditional
workers. See if diversity training is appropriate for supervisors and
managers of these new workers.
- Participate in Junior Achievement and other youth, business education
programs. These programs help establish your organization as an employer of
first choice and set in the students' minds the career you are trying to
- Consider your image as an employer and develop strategies to enhance
your image as an employer of first choice.
- Use different newspapers to advertise your recruitment message. Don't
overlook the local and community papers.
- Place testimonial advertisements with messages from satisfied
- Use compelling graphics and ad copy.
- Stress your benefits. Sell the opportunity!
- Use recruiting advertising agencies for more effective advertising.
- Limit the number of recruiting messages used in one medium. You don't
want to appear desperate (even though you are!).
- Offer coupons in your newspaper ads for candidates to complete and mail
- Staff your telephones on Sunday so candidates can call for information
at that time.
- Institute a recruitment hot line so interested individuals can call to
get information on the kinds of positions that are open.
- Use the Internet to publicize your organization and specific job
- Tap into your company's resources and work with your
marketing/advertising departments for recruitment ideas.
- Investigate the use of cable television.
- Use radio with print advertising for best results.
- Hold an open house to attract career shifters or to fill multiple
- Join with other employers and participate in career fairs and job fairs.
- Develop recruitment videos to play at career fairs and open houses.
- Create recruitment literature for use in all recruiting activities.
- Offer free career planning workshops to the public. At the end, sell
them on careers with your organization.
- Use posters and signs with tear-off application forms in grocery stores,
banks, community centers, laundromats, churches.
- Try telemarketing, reaching your prospective candidate by phone.
- Investigate the use of temporary placement agencies.
- Try part-time employees and job sharing as flexible means to attract a
wider range of candidates.
- Investigate the use of telecommuters to attract more job candidates.
with permission from Cathy Fyock, a
TRAINING SYSTEMS, INC.
a recruitment, inspiration, training, or retention idea or question? Ask by
clicking the question mark, and we’ll post your idea or question (and the
answer) in Answers & Ideas
on Recruiting, Inspiring, Training, & Retaining Great Employees at
ViaHealth staff wore them during their JCAHO survey.
The Valentine family will all get one for Christmas, saying the
Strange Places Fun Meters are found: When someone calls to order
Fun Meters, we always ask how they heard about the buttons. This month one
was found on the floor of a steel mill in West Virginia, looking really old
& rusty. The person who found it thought it was cool, saw the
TRAINING SYSTEMS, INC.
label on the back, and called to order!
The Worst Jobs: another opportunity to win prizes
Think your job’s bad? Try dragging a bedspread around tick-ridden thickets,
pausing regularly in the 100-degree heat not to squeegee the sweat from your
brow but to tweeze dozens of the tiny pests into a collection jar.
Reconsidering your career choice? Imagine training for years as a
veterinarian, only to find yourself engaged in lab work designed to make the
tail-wagging puppies in your charge sick, knowing all the while that when
the study is over, the pooches will be euthanized. Having a bad day? Just be
glad you’re not spending it in minute examination of unusual growths on a
dozen or so people’s posteriors.
But don’t feel sorry for the staffers employed in these travails. They
probably wouldn’t want your job any more than you’d want theirs. Job horror
is in the eye of the job holder. And to the great benefit of society, most
of these job holders simply don’t regard their occupation as being that
horrible—or, at any rate, are willing to endure the horrors for the
opportunity to do virtuous and important work. We salute them.
From The Worst Jobs in Science: A Sequel
your list of worst jobs and we’ll send you the famous
TRAINING SYSTEMS, INC.
prize and print it in the next Recruit, Inspire & Retain.
|| PowerPoint screen show that features
40 humorous posters that are pre-set to work on
“auto-pilot”. Makes a great “WELCOME” message or enhancement to
your session break. Runs about 5 minutes, and is set to
automatically recycle. You can add in your own slides. (a great
place to slip in your objectives!)
Get your PowerPoint screen show here!
BUY PACKS of inspirational posters.
(Do a Product Search for POSTERS, then look for Training Room
INC. Associate Anne
Harlow, sent us this Grateful Exercise for Thanksgiving:
“There will always be people who have more than we do, and less than
we have. We need to be aware of what we have and be thankful for it.
• Make a “thanks” notebook. Write what you are thankful for in your
book each day.
• Share what you are thankful for each day first thing in the
morning. Ask others to say what they are thankful for, too.
• Plan a “thanks” race. Ask your co-workers, family, or friends to
make a list, as quickly as possible, of things they are thankful
for. See who gets to 25 things to be thankful for first. Try a bonus
round: aim for 50 things to be thankful for!
“I’m thankful that I have you to love and care for. Let’s count our
blessings each day.”
Christian Management Report published
Interviews: A Tool for Making Better Hiring Decisions,
Carolyn B. Thompson, in the December issue.
What Leaders Do
LEADERS (whether in the family, in business, in government, or in
education) recognize the difference between intentions and accomplishments.
LEADERS help people to see themselves better than they are.
LEADERS help those who deserve it, not just those who need it.
LEADERS say "Let's do it," not "You go do it."
LEADERS understand that some people will inevitably sell out to the evil
side. Instead of wasting your time wondering why; spend your time
LEADERS have a coach. When you're playing the game, it's hard to think of
LEADERS help those who are doing poorly to do well and help those who are
doing well to do even better.
LEADERS always start with where people are before they try to take them to
where they want them to go.
Adapted from quotations by Jim Rohn.
The Need for Rapid E-Learning Development
For decades, technology-based training has promised to give
us the power to increase the scale and reach of training.
As we’ve rushed into e-learning, however, many have found that the time and
cost to build excellent content sometimes overcomes these advantages. The
"traditional" approach takes many months to build and can cost tens of
thousands of dollars per learning hour.
Many training needs come with urgent development timelines (e.g., get this
program out in the next few weeks) and short shelf life (e.g., in three
months this will be out-of-date). Often these types of training have smaller
budgets, smaller teams, and require the subject-matter experts to share
their knowledge more directly with the learners.
There's a new training category emerging, called "Rapid E-Learning." It’s an
approach that changes the development model, the tools, and costs
Rapid E-Learning Defined
These methods are a cross between knowledge management and e-learning.
Knowledge management uses collaborative technologies to encourage subject
matter experts to share their knowledge and e-learning delivers skills and
knowledge in a streamlined and methodical way.
Training that can be developed in less than 3 weeks
Subject Matter Experts (SMEs) act as the primary development
A well-known tool (e.g., PowerPoint) or user-friendly templates
form the starting point for the e-learning
It includes simple assessment, feedback and tracking
Media elements that enhance learning but do not create
technology barriers may be included (e.g., voice)
Learning modules can be taken in one hour or less
The key to a successful Rapid E-Learning program is having a
development process (including tools) that makes it easy and quick for a SME
to develop a course.
When to Use Rapid E-Learning
Consider using Rapid E-Learning for these types of content:
Helping people learn the difference between what they did before
and what has changed
Content that will go out of date
Topics that require frequent and regular updates
Issues/skills that must be addressed immediately
Topics that may preface a group training or more detailed
Notice that, in the list above, mastery or certification of
skills isn’t included. Rapid E-Learning techniques are best used for
teaching conceptual information. Rapid E-Learning can be blended with other
forms of training to achieve higher level skills, or they may morph into
skills development training over time.
Bayer HealthCare used Rapid E-Learning to provide safety refresher
training and continuous product updates. They created a Rapid E-Learning
training for the field sales and service staff.
Sales reps are responsible for selling Bayer's
diagnostic systems. They need to be kept up-to-date with the latest
advancements in product and medical technologies. If the sales
representatives don't have the latest information, they could end up
conveying out-of-date research or wrong product information when making
Service reps maintain Bayer's high-tech medical laboratory
equipment, and work with lab samples, needles and other tools. Poor or
non-existent training can result in injuries or illnesses. They need to be
continuously updated on safety procedures to keep injury rates as low as
Within Bayer's field sales and service organization, there
are in-field trainers who are responsible for keeping the sales and service
reps up-to-date. The trainers need to provide timely training around the
world. Although the trainers were very used to dealing with highly technical
medical equipment, they were not particularly PC-savvy. Bayer HealthCare was
using Lectora software, but they found that with Lectora alone, it was
difficult for non-PC savvy trainers to make the shift from on-the-job
training to e-learning. The structure and detail required was difficult for
the in-field trainers to master because it was very different from the face
to face training they were used to doing.
The solution was to provide the in-field trainers with an easy-to-use
product, called Articulate, which converts PowerPoint screen shows to Flash
with audio narration, which can then be integrated into Lectora software.
One of the keys to this group's success with Rapid E-Learning is training
that helps the in-field trainers learn how to create Articulate modules.
They learn templates, color scheme, fonts and course length.
Once they’re trained, Bayer HealthCare can create and deploy an e-learning
training in about 3 weeks. If a high-quality PowerPoint screen show already
exists, then the turnaround time is even less—10 business days.
Like many medical organizations, these learners work long days and usually
fit training in before their day starts or after it ends. The Bayer
HealthCare standard is to create small training modules that focus on
product training. They found that if a course is over an hour long, the
complaints roll in and the course completion rate goes down significantly.
Another factor that helped the Rapid E-Learning succeed is that most of the
trainers are good communicators. They are former sales and marketing
professionals and trainers, so they had good training skills already. If
that weren't the case, it would be a lot tougher to create quality content
Last year, the Bayer HealthCare team deployed 19 courses using the Rapid
Excerpted from a newly released industry study called Rapid
E-Learning: What Works?: Tools, Techniques and Best Practices.
Blended E-Learning, by Larry Pielawski & David Metcalf
Vision Writing: Retain Employees by Making Them An
Use these instructions to write & come to consensus
on a vision — for a job, for a team, for a department, or for the whole
Have each person write the vision — where they want to
go/the team/the department/the organization.
Form 2 circles of chairs facing each other. Half the
group sits on the chairs of the inner circle facing outwards and the
other half of the people sit on the outer circle of chairs facing
Each person reads their vision to the person they are
facing. They then massage their visions until they both agree on one
vision. Once all the pairs have a joint vision the inside group moves to
the right and the outside group moves to the right. Continue the
massaging, writing, and moving until they have shared their vision with
Ask if there is any agreement on the vision. Have
several people read out what they have.
You will find there is great agreement and you may have
the vision that everybody is comfortable working with. If not, work as a
whole group until unanimity is achieved.
Speed Caution: you need to allow plenty of time.
people will feel that it is not worth the time, but persist. Their
resistance lessens as the consensus grows.
Besides arriving at a vision that is acceptable to all, the really big
benefit is the extraordinary conversations people have had about where they
want to take the organization. You can create some interesting changes &
achieve extraordinary results in profitability and in reducing costs when
staff are in charge of where you’re going!
INC. at 800-469-3560 for more
The Leadership Genius of George W. Bush: 10 Common
Sense Lessons from the Commander-in-Chief
E-mailing or calling 800-469-3560.
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TO DO THIS MONTH/CONFERENCES TO
WAYS TO VOLUNTEER & GIVE
DECEMBER EVENTS IN HISTORY
December 7 – Japan attacked Pearl Harbor (1941)
December 8 – A Charlie Brown Christmas debuted (1965)
December 10 – Mighty Mouse debuted, & the 1st Nobel Peace Prize was awarded
December 11 – John D. Rockefeller donated the land for the United Nations
December 13 – Ice Cream Come patented (1903) & Coca-Cola’s 1st headquarters
opened in Atlanta, GA (1898)
December 17 – Tchaikovsky’s Nutcracker premiered in St.
Petersburg, Russia (1892)
December 20 – 1st built-in bath tub (1842)
December 21 – Anesthetic was first used (to amputate a leg, in 1846)
December 22 – Christmas Tree lights first offered for sale (1882)
December 26 – Coffee Percolator patented (1865)
December 28 – Chewing Gum patented (1869)
December 30 – 1st Color TV offered for sale (1953)
Week of December 5 – Civil Rights Week, Human Rights Week, National Drunk
Drivers Awareness Week
Week of December 12 – Tell Someone They’re Doing a Good Job Week
December 11 – Most Boring Celebrities of the Year Convention
December 12 – Poinsettia Day
December 13 – National Cocoa Day
December 15 – National Lemon Cupcake Day
December 16 – Eat What You Want Day & National Chocolate Covered Anything
December 17 – Underdog Day & National Maple Syrup Day (eat pancakes &
pick a bad football team for Sunday’s game)
December 19 – National Oatmeal Muffin Day
December 20 – Games Day
December 21 – Chaos Day & Look at the Bright Side Day & National Flashlight
Day (use your flashlight to look at the bright side of the chaos you’re
in the middle of!)
December 24 – National Egg Nog Day
December 25 – Christmas Day & National Pumpkin Pie Day (THAT’S a
December 26 – Boxing Day & Kwanzaa begins & National Candy Cane Day &
National Whiner’s Day (whine about having too many holidays the day after
December 27 – National Fruitcake Day
December 28 – Card Playing Day & National Chocolate Day (spend the day
playing cards and eating chocolate!)
December 29 – National Chocolate Again Day (I’m loving December more &
December 30 – National Bicarbonate of Soda Day
December 31 – New Year’s Eve & Make Up Your Mind Day & You’re All Done Day
December 13-14, 2004
Case Manager Certification Workshop, Ramada Plaza & Conference Center,
January 5-8, 2005
The Special Event Conference Trade Show, Miami Beach Convention
Center, Miami Beach, FL,
February 13-15, 2005
ASAE Great Ideas Conference, The Sheraton Wild Horse Pass Resort,
Phoenix, AZ, http://www.asaenet.org
February 28-March 2, 2005
Training 2005 Conference & Expo, New Orleans, LA,
March 6-10, 2005
HDI Annual Conference & Expo, The Venetian Resort, Las Vegas, NV,
March 14-16, 2005
SHRM 22 Annual Employment Law & Legislative Conference, Capital Hilton,
Washington, D.C., http://www.shrm.org
April 8-10, 2005
20th International Human Conference, Saratoga Springs Convention Center, NY,
April 11-13, 2005
28th Annual Conference & Exposition of the SHRM Global Forum, Chicago, IL,
COOL NEW WEBSITE
Ta-Da! International at
http://www.tadain.org reaches out to children, teens, and adults who are
experiencing any extraordinary challenge in their life.
VOLUNTEERING & GIVING
Help a child learn to play a string instrument! Shop at
http://www.currentfun.com and 50% of
your purchases goes to the PMF Youth String Program. For more information on
the program, visit
Charities Can Use Your Frequent Flier Miles – American gives
$1 for every 3 miles your donate to Make-a Wish Foundation or American Miles
for Kids (transports seriously ill children in need of medical treatment).
Other airlines have similar programs United gives to 17 charities including
the UPS Olympics, Continental gives to American Red Cross, Make-a Wish
Foundation and Healing the Children.
Delta gives to many charities including CARE, United Way and Fisher House
(providing travel for families with military personnel wounded in Iraq).
To give, go to each airline’s web site.
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