Ever wonder how those organizations
that seem to be fully staffed do it? They recruit constantly, not just when
there's an opening. This allows them to have a pool of the best people who they
can put into positions as they come open.
You'd never waste your time and
company money marketing to customers who didn't need your products or services,
so don't do it with employees. Your Recruitment Plan (marketing you as an
employer to potential employees) will be the same. Ask yourself:
Who are our potential
employees? Here's the basis of your plan; this is where you target who
will be successful by looking at who has been successful before and their
What makes us attractive to
potential employees? Obviously, you need to know this so you can create an
organization that has the qualities that you target is seeking. Again, like
customers, you change your products and services to meet their needs so
they'll buy. Get this information from current and past employees and those
applicants you wanted but who didn't choose to work for you.
What are 10 benefits to them of
working with us? Great info for your recruiting literature and
interviewing. You can actually use the words that will show them the most
Who are our competitors?
Watch to see how they're recruiting and learn from their successes and
Come back next month for more
questions to consider to help you recruit constantly!
Did you miss
last month's tip? No problem, just click on the
archived tip here!
Be sure to come back
next month for more free tips!!